Introduction:
There are Such a questions which arises while we study Cultural studies.
What are cultural studies?
Is Chetan Bhagat popular novelist?
What is marketing?
How marketing helps author for selling the book?
How Chetan Bhagat selling his book?
What is his style of marketing?
About Cultural studies:
Culture studies are very difficult to understand because the word “culture”is so wide like umbrella term so cultural studies is hard to define. Cultural studies is omposed of elements of Marxism, post structuralism, structuralismand postmodernism,feminism, gender studies, anthropology, sociology race and ethnic studies, film theory, urban studies; public policy, popular culture studies and postcolonial studies.
Cultural studies approach sometimesconcerns not only the work that is produced but also the means of production. It gives new vision of looking at the literature. It means cultural studiespay attention on who the writer wrote the bookand how to publish it and also the author and publisher and how to marketing the book. Here I like to talk aboutChetanBhagat,now days he is verypopular novelist. His novels are very popular among the people. He is famous for his great work.
Chetan Bhagat : Popular Writer
Chetan Bhagat was born in Delhi in Panjabi family.His father was army officer and mother was government employee in the agriculture department. He completed his school from the army school in Delhi. He received his bachelor degree from Indian institute Delhi in 1995 and his M.B.A Degree from Indian institute of management in 1997. First he wrote five point someone when he worked in Goldman Sachs in Hong Kong as an inventer’s banker. He married with Anush suryavansham in 1998, who was his classmate in IIM Ahmadabad. He wrote some novels like as under…
Three mistake of my life
Revolution 20-20
Two states
One night at the call centre
Half girl friend, etc.
These all novels become popular but his literature not consider as high literature. He writes in a very simple language, so everyone can read English easily. He is popular because he is writing in student friendly language; there are no any complicated words or structure which is hard to understand. The most important thing of his popularity is his plot and story is based on contemporary time and youngsters. So he is famous in youngsters, the larger part of population who reads literature. His literature is just famous now but in future it can be possible that it will be consider as important part of literature as popular literature. It may happened that in future it consider as valuable but today it is not because of critics and his style of writing.
About Marketing:
Marketing means if we want to sell our products so we can make advertise on it make some interesting Title or front page so it looks like attractive. And when people look at it at that time he thinks what is in it? And to know the things he/she purchase things. And if we do this type of process to make our product popular so we call it marketing. It’s about presenting the work towards the audience in a very interesting way so selling can be increased. Marketing is a way to gain fame and money. A little marketing can also help to increase selling. This is the simple understanding about marketing. And in this era it become in many area like in film products, house hold things, food, book, etc. In everything we can see that how marketing played a vital role. There are two movies which we can compare like ‘Rang Rasiya’ and ‘P.K’ if we look at these two movies artistically so ‘Rang Rasiya’ is the better that ‘P.K’. But P.K becomes more popular than Rang Rasiya because of its marketing. As we know that the main figure in the movie Amir Khan he is popular and because of his role also it becomes popular. So marketing is very important thing to make product popular.
How Marketing Helps Author to became bestseller?:
Marketing helps to author for selling books because of marketing people know about that book. If writer makes trailer for that book so it helps a lot. Internet is the best medium for marketing and author can easily do it. In old time it’s hard to do marketing but now days it’s too easy. People can know about author, text and trailer, etc. After watching these all things they think to purchase it and thus it helps to author. So we can say that marketing is a very important tool to become popular. Author can take help of a place where people used to go more and more, such like as mall, theatre and all other place. He can go there and give his copy of book as a sample with his signature, present of author can help him in more marketing or rather in good marketing.
Author can also use of a video as a trailer of his book.
Chetan Bhagat’s Marketing strategy:
Chetan Bhagat is very popular writer even though he writes in English. He become famous because of his some trick also like making trailer, attractive front page, his style of writing, use of language, naming of his novels, name of the characters, etc. He uses these all things in proper way so it becomes so important. So he is very intelligent person who know everything. He is a writer who becomes world known as popular.
His most important marketing is his subjects which are talking about the problems of youth and how it can be solved. He has a good instinct of understanding the issues of youngsters, and presentation of him is very interesting and easy to convince the readers.
Another important part of his marketing is the price of his books. It is very affordable to young pockets. The price is around 99 to 150Rs. Which can be comfortable for all.
His one more plus point is his narratives. In contemporary time, no one likes to read long narratives or bulky books. People have no time to think on a single thought for a long time. He has that excellence to describe his narratives in a very short text. His books have a various kind of characters but though its narrative is like novella, one can read it in a single sitting.
His narrative style is very simple and rarely dictionary is required. it is a very simple language, very well known diction and it’s all about campus novel, there are campus slangs, symbols and metaphors etc.
He has the insight of looking towards audience’s perspective. He has involved youth problems like job, entrepreneurship, marriage (two states), education system (three mistakes of my life) and more other.
His main marketing can be said that use of social media, he is available on face book, twitter, you tube, personal blog, personal website and on such very important communication ways for him to his readers. People inspire to read his books on per his twitter posts and face book posts. He represents his views to world with his social media accounts. He also used to come on television shows to represent his personality to gain fame. He also came on a television show ss“Nach Baliye”on star plus as a judge of a dance show, and was criticized a lot about his dancing knowledge, but though it was like a part of his publicity.
To summ up:
Thus we can say that Chetan Bhagat has a good knowledge of writing, skill of expressing his thoughts, as well as information and medium of marketing knowledge. He also said in one of his interviews that he has not any competition with other writers but with television and cinemas. His activeness on social media and presence in public is plays a very vital role in his publicity as well as popularity. He had a great task to write in English and make India reading an English literature, though he is not really valued. He is a real 21st century writer, who has such skills but has not much valued because of his content is only for popular literature not proper as per good literature or as great literature. But after a long time, it will consider as good literature too. Though Chetan Bhagat has no need to worry at all, because people really like him and some of his works are used now in studies of some universities. Though he has not valued but earned more money by his skill of marketing and writing.
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