Name: Hina P. Chauhan Sem: 4 Roll No. : 09 Batch: 2018-20 Enrollment No. : 2069108420190006 Paper No. : 15 Mass Communication and Media Studies Topic: Different Types Of Appeals in Advertisement Email ID: hinachauhan36511@gmail.com Submitted to: Smt.S.B.Gardi Department Of English,M.K.Bhavnagar University . Different types of Appeals: The most common types of appeals are, 1) Emotional Appeal: Related to an individual’s psychological and social needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases. Emotional appeal includes personal and social aspects. Personal Appeal Social Appeal Fear Appeal Humor Appeal 1) Personal Appeal: Some personal emotions that can drive individuals to purchase products include safety, fear, love, humor, joy, happiness, sentiment, stimulation, pride, self esteem, pleasure, comfort, ambition, nostalgia...